The "WHITE HOUSE TOUR," with Mrs. Kennedy,
was pre-recorded by CBS-TV on black-and-white videotape (not film).
Attracting an enormous audience, the program originally aired on the
14th of February, 1962.
At the time, most Americans had black-and-white televisions. Mrs. Kennedy wore a red dress for the popular program.
Clip online, courtesy CBS and the JFK Library.