The "WHITE HOUSE TOUR," with Mrs. Kennedy, was pre-recorded by CBS-TV on black-and-white videotape (not film). Attracting an enormous audience, the program originally aired on the 14th of February, 1962.
At the time, most Americans had black-and-white televisions. Mrs. Kennedy wore a red dress for the popular program.
In this last clip, President Kennedy joins his wife to talk about the White House and his life in the historic mansion.
Clip online, courtesy CBS and the JFK Library.